01 Introduction
Introduction
Welcome to the Talent IQ brand guidelines. This document explains how to bring our identity to life consistently, from strategy and tone of voice to our handwritten logo, colours, doodles and everyday applications.
Foreword
Welcome to the Talent IQ Brand Guidelines.
At Talent IQ, we believe hiring is human before it’s anything else. We blend human insight with hiring intelligence to help companies build extraordinary teams that drive lasting success. Our brand was created to stand out in a category that all sounds the same (corporate blues, LinkedIn-speak and fake handshakes), so it behaves like a person, not a process: hand-drawn icons, handwritten notes in the margins, cheeky statistics and a palette that smiles. These guidelines show how to apply that personality consistently across every touchpoint, so everything we put into the world feels unmistakably Talent IQ. Thank you for helping us keep it human.
How to Use
Use these guidelines as the central reference for applying the Talent IQ brand across every touchpoint. Each section explains a core element of the identity: strategy, tone of voice, logo, typography, colour, imagery, layout, icons and applications.
You can navigate through the guidelines using the menu on the left. Download buttons are included where relevant, so you can easily access the correct brand assets when creating new materials.
Before designing or publishing anything, check the relevant section to make sure every brand element is used correctly and consistently. When in doubt, ask yourself: does this sound like a person, or a process?
Downloads
Download the essential brand assets used throughout these guidelines. Use these files to create consistent, accurate, and on-brand materials across every touchpoint.
Logo Assets
Download the complete logo package: primary wordmark, “iq” monogram, favicons and approved colourways.
Typography
Access the brand typefaces, Bimbo Pro and Sofia Pro Soft, used across the identity system.
Email Signatures
Download the team email signatures in Dark Grass and Baby Blue, with and without phone numbers.
Image Assets
Download approved photography and branded campaign images for brand communication.
LinkedIn Covers
Download the LinkedIn cover set in Dark Grass, Baby Blue and Bright Lime.
Doodles & Icons
Download the hand-drawn service icons, looping lines and arrows in Baby Blue and Bright Lime.
