Talent IQ | Brand Guidelines

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Introduction

Colour is how Talent IQ smiles. Our palette deliberately breaks away from the corporate blues of our category. This section defines our primary colours, their tints, colour values and how to pair them.

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Primary Colors

Our primary palette is Dark Grass, Baby Blue, Bright Lime, Light Grey and White. Dark Grass anchors backgrounds and text, Bright Lime is our signature highlight, and Baby Blue brings freshness to icons, numbers and the dot in our logo. Light Grey and White keep layouts open and easy to read.

Dark Grass

HEX 101D24

RGB 16,29,36

CMYK 56,19,0,86

Baby Blue

HEX 65C2E2

RGB 101,194,226

CMYK 55,14,0,11

Bright Lime

HEX EBEF71

RGB 235,239,113

CMYK 2,0,53,6

Light Grey

HEX E4E4E4

RGB 228,228,228

CMYK 0,0,0,11

White

HEX FFFFFF

RGB 255,255,255

CMYK 0,0,0,0

Color Usage

These pairings show how our palette works in practice, combining a dominant background colour with a supporting accent. Lead with Dark Grass or White, use Bright Lime and Baby Blue as confident accents, and avoid placing Bright Lime and Baby Blue directly on each other.

Dark Grass

Bright Lime

Dark Grass

Baby Blue

Dark Grass

Baby Blue

White

Dark Grass

Color Values

HEX Color
Hex colors are commonly used in digital design, including website design, graphic design, and other digital media. They are a popular choice because they provide a standardized and consistent way of representing colors across different platforms and devices.

CMYK
CMYK stands for cyan, magenta, yellow, and key (black). This color model is primarily used in print media, and is based on the concept of subtractive color mixing. In this model, each color is represented as a percentage of the four colors - cyan, magenta, yellow, and black - that are combined to create the final color. For example, a deep red color might be created by combining 15% cyan, 100% magenta, 90% yellow, and 5% black. CMYK is a four-color model, which means that it can reproduce a wide range of colors, but not as many as RGB.

RGB
RGB stands for red, green, and blue. This color model is primarily used in digital media, and is based on the concept of additive color mixing. In this model, each color is represented as a value between 0 and 255 for red, green, and blue, which are combined to create the final color. For example, a bright green color might be created by combining 0% red, 100% green, and 0% blue. RGB is a three-color model, which means that it can reproduce a very wide range of colors, but not all the colors that CMYK can reproduce

Introduction

Primary Colors

Color Usage

Color Values

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