10 Brand Applications
Introduction
Applications show how the Talent IQ identity comes to life across real touchpoints. Use this section as a reference for LinkedIn, email signatures, social media, campaign imagery and the website.
LinkedIn Covers
Our LinkedIn company page pairs the Dark Grass cover, with its hand-drawn raised hands and looping line, with the “iq” monogram as the profile picture. The signature line, “Intelligent Hiring. Impactful Growth.”, sits top right, where it stays visible on desktop and mobile.
LinkedIn Covers
Alternative covers in Baby Blue and Bright Lime let team members personalise their profiles while staying on brand. Each cover features one hand-drawn service icon and the signature line.
Profile Pictures
Across LinkedIn, Instagram and other platforms, our profile picture is the “iq” monogram, centred on a solid brand colour with generous padding. Dark Grass is the default; Baby Blue, Bright Lime and White are approved alternatives.
Email Signature
Our email signature keeps every message personal and on brand: the name in Sofia Pro Soft, the role in our handwritten script, contact details, the wordmark and the signature line, with a looping Bright Lime line across a Dark Grass or Baby Blue background.
Campaign Imagery
For campaigns and service pages, we layer our hand-drawn doodles (raised hands, light bulbs, hearts and looping lines) over bright, candid photography. Each image carries one doodle in Bright Lime or Baby Blue, so the photo stays the hero.
Brand Messaging
Our signature line, “Intelligent hiring. Impactful growth.”, pairs Sofia Pro Soft with Bimbo Pro handwriting and a looping Baby Blue line on Dark Grass. Use it for hero banners, presentation covers and event backdrops.
Website Design
The Talent IQ website brings the whole system together: clear Sofia Pro Soft headlines, handwritten accents, Bright Lime FAQ accordions and fully rounded pill buttons in Dark Grass, Bright Lime and Baby Blue.
Website Design
Service sections introduce Talent Acquisition, HR Consultancy and Employer Branding with our hand-drawn icons in Baby Blue, a handwritten section title and concise, benefit-led copy.
Social Media
Our social templates mix Dark Grass, Bright Lime, Baby Blue and photography posts to keep the feed lively.